Now, what does a fro-yo app have to do with doo doo, you may ask. Your question is answered in the video below:
Funny story about how the app got past Apple's censors initially.
I initially submitted the app to Apple under the name "iDoo," with tasteful little UI touches like the sound of a toilet flushing when you launch the app. As you can probably guess, the app review team quickly rejected the app, explaining that apps could not contain any realistic depictions of feces. Fair enough. So I changed the name of the app to "SoftServe Machine," replaced all mentions of poop with soft serve ice cream, added delicious marketing taglines like "it is what you think it is," and resubmitted the app. Days later, there it was on the app store, in the Entertainment category alongside the likes of "iFart" and "Pull My Finger."
Now, although the app never really moved any volume (iPhone users aren't completely lacking in taste and common sense after all), it did receive more than its fair share of media attention. It was deemed among the top 10 most "offensive" iPhone apps by msnbc.com (link) and the 10 "stupidest" by The Register (link). All this caused the Apple app reviewers enough grief that the app had to be pulled from the app store in Nov 2009 and escalated through some special internal review process. It would remain in limbo for the next 5 weeks and was finally rejected.
Don't get me wrong. I am not at all bitter about Apple's decision. In fact I have to admit I feel somewhat sorry for all the trouble SoftServe must have caused. My guess is that Apple must have received a lot of complaints from other poop app developers pointing to SoftServe and demanding that if SoftServe could be allowed dish up caca on the app store, they should be too.
Anyhoo, if you guys ever want to try modeling your own excrement in 3D, feel free to use the same texture and UV bump maps I created for SoftServe.
Repeating diffuse color texture map (which doesn't look particularly poo-like) :
Repeating UV bump map (the bump map is what gives it the icky texture):